This was a rewarding project that showcased both creative problem-solving and technical precision. Intuit, the company behind QuickBooks, partnered with 14 influencers to produce two videos each, highlighting how QuickBooks supports their daily business operations and contributes to their success.
I was brought on by the agency, A Stein Production, to adapt each video into multiple aspect ratios—1:1, 4:5, 9:16, and 16:9—optimized for distribution across various social media platforms. My responsibilities included integrating the QuickBooks logo into each version and delivering both captioned and non-captioned formats to ensure accessibility and platform compatibility.
Throughout the process, I addressed brand compliance by tracking and removing logos from non-affiliated companies. I also animated the framing of each video to ensure that key visual elements remained centered and engaging across all formats. In total, I delivered 224 customized videos that met the client’s specifications and elevated the campaign’s reach.
While this project was particularly creative, it was fun, and it allowed me to use my OCD tendencies to create all 224 videos and deliver them on time and on schedule.
Here's a video that shows all of the formats for each of the 28 unique videos. It can be a little dizzying to watch, so feel free to just watch the video below, which is available as a single 16:9 video with subtitles.
The video below is the single 16:9, 1920x1080 version of the video used above.