Vision Board
The Wonder Woods Workshops' vision board synthesizes audience insights, emotional branding theory, and visual design principles into a compelling aesthetic and strategic framework. Through research-driven decisions and APA-cited methodology, each element—from organic typography and nature-based color psychology to tactile textures and symbolic shapes—reinforces the brand's commitment to ethically grounded, emotionally resonant storytelling.
This is the final iteration of the Vision Board, but it took several months of development, updating, and updating again when something changed with the design. I regret not doing a "speed paint" of the evolution of this image.
Brand Media Assets
Stationery Package Including Specialty Business Cards
The development of Wonder Woods Workshops' stationery began with multiple layout sketches and serif typeface explorations to evoke artisanal warmth and trust. Concepts integrated vertical type blocks, modular information zones, and raised gold foil finishes to test sensory engagement.
The power of metaphor and tactile communication in building emotional resonance is a principle echoed in the foil detailing chosen to reinforce premium craftsmanship and brand authenticity.
Thumbnail Sketches for Stationery Assets
Extra-Thick Square Business Cards with Gold Foil Embossing
Examples of the heavy-duty Luxe 32pt card with the colored core from Moo.com (below)
Executive Color Letterhead
Executive Color Envelopes on Heavy Vellum
(foil printed pattern interior)
The wordmark "Wonder Woods workshops" shows up clearly on all of the products. This is by design, but it did not happen straight out of the font package. As with many of these types of things, it required lots of little tweaking. I explore this in-depth in Part 1.
