This project became a total REBRAND, so I started from scratch, creating a complete brand identity and branding package.
THE SOLUTION
ONLYNESS STATEMENT
VOICE & TONE
The development of the Wonder Woods Workshops' voice and tone was a methodical, research-driven process anchored in strategic differentiation, emotional storytelling, and immersive design.
LOOK & FEEL
Foundational Strategy and Research Integration
The Look & Feel of Wonder Woods Workshops is the result of a deliberate, research-informed design process that integrates foundational principles with audience-centered strategy.
Here comes the first MOOD BOARD!
and that led to a little more refined LOOK & FEEL board.
Now I started brainstorming the icon for the logo. Thumbails galore!!
I picked six of the thumbnails to develop further.
Then comes the feedback. I go through them and make notes based on my observations, client feedback, and peer observations and feedback.
From there, I was able to pick three that I liked, two of which were icon designs, and one was a creative-looking wordmark logo design.
This is what I narrowed it down to...
Taking the initial color palette from the Look & Feel board, I made a slight direction change, and I tweaked the color palette options.
From this point, I created three vector-based color options of the logo designs.
Then once again comes the feedback. I go through them and make notes based on my observations, client feedback, and peer observations and feedback.
After a lot of deliberation, it came down to this next image as the best option to represent this brand.
Now that I have the first solid piece of branding image in place, I desperately wanted to breathe some life into it. This is a rough storyboard for the second half of a more detailed logo build. For now, it stands fine on its own, but I have bigger plans for this build. Stay tuned for Part 2!
For now... here's a simple
5-second Logo Build