These activities were promoted in various ways for the City Cultural Center. This project outlines the work that was done for the "Valentine's Day" holiday celebration at the City Cultural Center.
*Check out some interesting uses of new AI tools in Adobe Photoshop (see below).
Before I could begin building the full color images, I had to start with the Typography.
Once that task was complete, I picked three of my favorite fonts and created some mock-ups to see how they held up and to try to identify the right voice and tone for this brand.
In the end, I ended up going with "6. Blackriver - Bold".
Now that the Wordmark Logo has been established, I started to brainstorm the rest of the "visual look" for the signage, advertisements, and digital media.
These images are constructed from stock images found on Stock.Adobe.com and MotionArray.com.
Now we start to play a little with AI. One of the best uses of AI is filling in holes, extending images, and expanding on images. I don't use AI to do the creating, but when you just need a little more out of your content, AI is invaluable.
Now that I had the right model, I could start building my assets. Once those were completed, I moved to the flag designs. Like the other holiday projects, the next step is planning how the design will lay across the two flag designs.
I then create the design on one canvas and place it on the two panels and the correct position as if the pole wasn't there.,
MOOD SOUND CLIP
Play the above Mood Sound Clip while looking at the ANIMATED GIF; it really
lends to the whole BRAND Voice and Tone.
ANIMATED GIF | CINEMAGRAPH
